"Think Global & Act Local"...Inspired by Prof.Javed.(Marketing Faculty)

Dedicated to Prof.Javed..........by Akash Manwani


Currently in India, the national economy and marketplace are undergoing rapid changes and transformation,as economic pressure is increasing vulnerably A large number of reasons could be attributed to these changes. One of the reasons in these changes in the Indian Market is Globalization, and the subsequent and resulting explosive growth of global trade and the international competition.
The other reason for these changes, in the Indian market is the continuous technological changes. This is an important factor because, the technological competitiveness is making, not only the Indian market, but also the global marketplace more and more competitive.
In the Indian Marketing Scenario, the market success goes to those companies that are best matched to the current environmental conditions and moving ahead as the situation demands. Those companies that can deliver, what the people want and can delight the Indian customers are the market leaders.--------as ultimately CUSTOMER IS THE KING…!!
In order to win, the companies are coming out with various new and evolving strategies because, the Indian market is also changing very fast. It is to capture the Indian market, that the Indian and the Multi National Companies are using all of their resources.
The Indian market is no longer a sellers market. The winner is the one who provides value for money……..I mean who delights the end user………..!!!.As we see, in pune itself that large number of companies like TATA.GM,HERO-HONDA,BAJAJ have huge idle capacities, as they have wrongly calculated the market size in this recession time and installed huge capacities . This has further contributed to converting the Indian market into a buyers market.
The Indian Market is one of the biggest consumer markets and that is precisely the reason why India has attracted several MNC’s………….take it from me-----IF NOT DONE BUSINESS IN INDIA, THAN IT SIMPLY MEANS YOU HAVE NOT DONE BUSINESS AT ALL.As we are the emerging economy which is fruitful for MNC’c. These large Multi National Companies have realized that to succeed in the Indian market-place they need to hire Indian representative who are much more aware of the Indian economic, political, legal and social realities. In the Indian Market,it is the MADE FOR INDIA marketing strategies that work…..

That is why Think Global and Act Local………..!!!!!

My Personal Study "Venus Drugs and Cosmetics"

Venus Drugs and Cosmetics is a FMCG company, situated in khopoli in the state of Maharashtra.It is export oriented company---This is a brief introduction.

Rest you can go through.........!!!



FAILED IN INDIA………ACHIEVING GREATER HEIGHTS ABROAD….!!!!

It was long time back when company started its business of cosmetics in india,but failed.The reasons were unknown,mystery was unsolved,lot of efforts and hard work went in vain…..no hopes were alive.Company struggled from the time of incorporation,and various measures were taken to look after it.Than a ray of hope risen for the company and they decided to go for vertical integration, in foreign market.Guess what????..........it striked and company became the first ever Indian company to launch its official website in France which also got registered by their government.
The cloudy days changed…………..company striked back, a single decision brought them on fast track.They started exporting the cosmetics which led to the success of the company,continuing till date.Today company exports in 7 countries and has a huge turnover in the industry…………..the days are back again and company is ready to go extra-mile in near future with its well thought expansion plan in the pipeline,to achieve the best in the industry..!!!


Hope you all liked it...!!