New Mantra for success : " Differentiate or Die "

Experience the difference !!! Exactly, that is what marketing is all about.It is not the product which is sold but the better idea.If the idea! is better and different than sky would be the limit.It determines, you should differentiate or die....!!In this competitive world there would be many players in the market who would be fighting for their bread and butter but this can be taken as a warning either to differentiate their product and services from their competitors or they should die.Market does not have enough number of vaccancies for same players only stronger and innovative firms would survive...Now,What would the company prefer, ofcourse differentiation aspect which would be accepted in the market....we all know customer is the king and to satisfy this king companies need to offer pure value for money and something different and innovative...A new mantra for success..differentiate your product from your competitors, get the better edge over them.