With the general election clouds gathering in the horizon, all political parties and their leaders are gearing up for the Mega War infact I should say its "MEGA CHAIR WAR". Historically the role of marketing in an election campaign in India has been quite minimal, especially when seen in the context of the US Presidential elections. But the advantages of the leveraging social media and technology to connect directly with people has not gone unnoticed and our political parties , their leaders are trying to ride on the technology wave especially to connect with the 100 million first-time voters who would start voting from this general election.
Though the attempt to connect to people directly is a very good idea on paper, but how does it get implemented is some thing which needs to be seen. All across the internet on most of the websites that one would visit regularly one can see the campaign of L K Adva
ni BJP’s Prime Ministerial candidate . I was tempted to write about it after I got a call from IIM indore marketing professor almost a 3 days back. But the fact is that wherever you go on the net , blogs, websites you have the banner ads of L K Advani's election campaign floating, estimated at 200 websites.Don't you people think so the cost involved in it..........getting space on net that to on almost each website.How much funds would have messed up in this?But who cares afterall CHAIR IS PRIORITY.BJP government has alloted rupees 250 crore for their campaign.
So it can be estimated how costly it is to target mass audience and go for marketing.
Race for chair still continues......................................................
Though the attempt to connect to people directly is a very good idea on paper, but how does it get implemented is some thing which needs to be seen. All across the internet on most of the websites that one would visit regularly one can see the campaign of L K Adva
ni BJP’s Prime Ministerial candidate . I was tempted to write about it after I got a call from IIM indore marketing professor almost a 3 days back. But the fact is that wherever you go on the net , blogs, websites you have the banner ads of L K Advani's election campaign floating, estimated at 200 websites.Don't you people think so the cost involved in it..........getting space on net that to on almost each website.How much funds would have messed up in this?But who cares afterall CHAIR IS PRIORITY.BJP government has alloted rupees 250 crore for their campaign.
So it can be estimated how costly it is to target mass audience and go for marketing.
Race for chair still continues......................................................
