Donear Industries Limited,Mumbai, a public limited & listed company is on retail expansion spree, after the huge success and launch of their apparels value retail chain brand – D’Cot - in India, whose presence scrolls in 16 states and 140 cities with 262 stores in the country has shown a remarkable performance for the promoters and their trade partners. Donear Industries ltd now announces its foray in the premium clothing segment, by the brand `DONEAR – NXG’ Next Genration Apparels - the premium brand seeks to capture a new audience. With DONEAR – NXG..next generation apparels. Indicating the vertical integration of DONEAR fabrics to Apparels.
Initially it would have the expertise collection of Products from their own manufacturing house, produced from LA (liquid ammonia) machine. It produces zero wrinkle product of high end cotton for the bottom and top wear. Company has backed up Rs.500 crores project for backward integration,which is Asia’s second biggest project ever, wherin world class production capacity & design studio are held up with.Donear is also supplying to the top 40 garment brands nationally and internationally also exporting to 18 countries across the globe.It has also done International Collaboration for the fashion & designs to give a global experience to Indian consumers at affordable prices. Company is targeting to open 100 stores in coming year. The markets where Donear NXG will spread its wings through EBO’s (exclusive brand outlets) are Metros , Tier I & Tier II cities.
Donear NXG – next generation apparels would initially include Shirts, Trousers, Denims & T-Shirts. Company is targeting the Middle and Upper Middle class group with this brand.Managements believes NXG is fashionable yet affordable it would range in the following way : Shirts – Formal will be available from 499/- onwards Shirts – Casual will be available from Rs.549/- onwards, Trousers – Formal will be available from Rs.649/- onwards Trousers – Casual will be available from Rs.749/- onwards, Tees will be available from Rs.299/- onwards and Denims will be available from Rs.749 onwards.
Donear in a strategic move to increase its market share launched `DONEAR NXG’ targeted at the young and successful professionals & entrepreneurs who have achieved success has bashed up the milestones & who feel that they represent the future generation.
Donear NXG offers a premium and internationally styled collection with its exciting range of shirt, trousers & denims designed with the finest quality of fabrics, contemporary cuts with superb fits and soft and bold colors that brings in freshness & the transparent meaning of fashion with quality.
DONEAR” as a mother brand has a proven track record for creating new success stories. With the launch of DONEAR NXG, management believe this strategic move will take the brand to a new pinnacle. Donear NXG offers premium quality, internationally styled garments that meets with the growing consumer’s demands.
After the successful test marketing campaign of Donear NXG…next generation apparels at D’Cot stores.An exclusive collection of DONEAR NXG will be initially available at 100 exclusive brand outlets of D’Cot, which is targeted at the mid and premium audience who posses young and the dynamic personality , entrepreneurs who are high on ambition, attitude and spirit! The DONEAR NXG consumer has an assured sense of self confidence and works with ease and success despite the fact that he is unassuming and unpretentious. He believes in himself and is proud to be who he is.
After the lot of practice in the motion and research & development , and healthy experienced involved of country’s finest designers and stylists management feels the garments styles and designs are contemporary, drawing inspiration from European designs while blending them with the Indian sensibilities. The NXG products are made from 100% high-end cotton.
Soaring ambitions of young people & lure to look good becomes possible with DONEAR NXG. Donear positioning the brand DONEAR NXG as a toast to the young consumer’s progression in life – stating the next generation apparels”.
Donear NXG portrays the young and enthusiastic Indian and makes the consumer feel the world ahead by its next generation apparels. NXG is launched keeping in mind the quality, style, design & versatility of apparels which is zest of fashion and garment industry, which turns out to be for those who feel that they represent the next generation of the country, so for them it is the time to turn on to Donear NXG.
The newly launched DONEAR - NXG is engineered to make the wardrobe more appealing and exciting to the younger audience who prefer to be acknowledged as next generation people, always a step ahead.
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